Geopolitical tensions have caused the biggest disruption to energy security in a generation. That is only half the picture. To complicate things even further, drilling for oil is becoming a contested subject, too. Look no further than the United Kingdom. 

With winter blackouts a looming threat, the government reversed a 2019 ban on fracking only to reinstate the ban a few weeks later. The decision reflects similar sentiments in Germany, France and Spain.

Whilst different debates have different subtle nuances, there is one common theme: underlying concerns about drilling. This is where energy firms can help. Talking to customers and communities about what they do, how modern drilling really works and explaining the benefits of smarter drilling innovations and the science driving the industry forward can lead to the reassurances needed.