Responsibilities:
1. Strategic Planning: Develop, implement, and manage a comprehensive marketing strategy that aligns with the company’s corporate goals.
a. Marketing Campaigns: Develop and execute multi-channel marketing campaigns,
b. track effectiveness, and make data-driven adjustments.
c. Digital Marketing: Oversee strategies for SEO, SEM, social media, and email marketing. Ensure alignment with the overall marketing goals and objectives.
d. Advertisement: Lead media buying efforts, oversee creative development, and measure ad effectiveness across various platforms.
e. CRM: Develop and implement customer segmentation strategies. Oversee customer journey mapping and tailor engagement strategies accordingly.
f. CSR Marketing: Develop and implement CSR marketing strategies to align social responsibility with brand messaging and customer engagement.
2. Project Management: Lead cross-functional teams to manage marketing projects and events from conception to completion within agreed timelines and budgets.
a. Resource Allocation: Effectively allocate resources for each project and event.
b. Event Planning: Oversee the planning, execution, and post-event analysis of company-sponsored and participated events such as trade shows, exhibitions, and webinars
c. Risk Management: Identify potential project and event risks and develop mitigation plans.
3. Team Coordination: Provide guidance and leadership to both the in-house marketing team and outsourced services, ensuring seamless coordination and implementation of marketing activities.
a. Internal Communication: Facilitate regular meetings with internal teams to update on project statuses and upcoming initiatives.
b. External Communication: Act as the primary point of contact with external agencies, ensuring all activities align with our strategic goals.
4. Quality Assurance: Monitor and control the quality of marketing materials and campaigns, ensuring they meet brand guidelines and performance metrics.
a. Review and Approval: Sign off on final creative materials, campaigns, and projects.
b. KPI Monitoring: Track key performance indicators to ensure objectives are met and adapt strategies as needed.
5. Reporting and Analysis: Regularly collect and analyse data related to marketing activities in the focus areas. Provide insights into performance metrics and return on investment (ROI).
a. Performance Reporting: Generate weekly, monthly, and quarterly reports detailing performance metrics and ROI.
b. Recommendation: Utilize data to recommend improvements or shifts in strategy.
Accountabilities:
1. Budget Management: Ensuring all marketing activities are executed within the approved budget and demonstrating ROI.
2. Brand Consistency: Upholding brand guidelines and core messaging across all marketing activities.
3. Stakeholder Communication: Maintaining clear and effective communication with internal stakeholders, including periodic reporting and emergency escalation, as needed.
4. Strategic Alignment: Ensuring that all marketing activities are aligned with the company's strategic objectives and contribute to the achievement of business goals.
5. Vendor Management: Accountable for the performance and contractual obligations of any outsourced marketing functions.